What happened?
Vacation was long, too long. I really missed work. What I waned to make sure that I did when I was away from work was process what I am doing and where I am going.
Several takeaways are:
I dont work as much as I pretend to work. I got almost just as much done while working 10 times less.
With media buying, Im chasing profits not processes.
I need to be building systems that work, refining processes, not chasing a $20 a day campaign.
Test looking for opportunities not profits. Im just trying to find profitable campaigns. I need to be looking for opportunities.
I need to be setting performance goals over financial goals. I should launch 1 campaign a day, not just hoping for a $100 a day campaign.
Mindset
Remember getting lost while driving? I have no idea where I am but I am confident I can get to where I am going.
I need to approach campaigns the same way. While I never know if it is going to be a winning or loosing campaign, I should at least understand that I can make ir profitable or take away data on new opportunities.
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